Why are Kata and Karon the most reliable areas of Phuket for investment?
Kata and Karon have maintained their status as locations with the most stable rental occupancy rates for many years.
Tourists choose them because they fulfill vacationers' key expectations: "everything is close by, convenient, and no surprises." These areas fully meet vacationers' basic needs — therefore, they attract the bulk of the influx, and repeat bookings are easy to come by.
- Demand Built Over Years
Kata and Karon are not a "fad fad," but a stable market.
Tourists don't experiment with new areas when there are places that guarantee comfort, familiar service, and convenient infrastructure. Thanks to this, occupancy rates remain high even off-season, and during peak season, they approach 100%.
- Land Scarcity = Value of Every Project
There are virtually no available plots, and this automatically makes any new construction rare and in demand. Even properties with a history of 10-15 years show full occupancy during peak periods simply because they are in an ideal location.
The areas are well-established, with few alternatives — and that's why demand here is robust year after year.
- Analysis Confirming Reality
According to Cushman & Wakefield, hotel occupancy rates on Phuket's west coast — Kata, Karon, and Patong - will consistently exceed market averages in 2024-2025. During peak season, they reach 95-100%.
For investors, this means predictable returns and minimal risk of empty months.
- Why it's smart to own a property here
Kata and Karon are an example of how established infrastructure, limited land, and a steady flow of tourists create high liquidity and clear returns.
There's no need to "guess" the area — the market has long since made its choice.
