Best Areas of Phuket to Buy a Villa by the Sea: A Guide to Bang Tao, Kamala, Rawai and Nai Harn

Bang Tao is an elite area with European-level infrastructure
Atmosphere:
Bang Tao is one of the most prestigious and rapidly developing areas on the west coast of Phuket. It is calm, but at the same time the level of comfort is as close to European as possible. The area is popular among expats, businessmen and investors.
Beach:
One of the longest beaches in Phuket - about 6 km of white sand, with a soft entry into the water and luxurious views. There are no crowds of tourists, the beaches are clean, with rare buildings on the first line.
Infrastructure:
- Premium club complexes Laguna Phuket and Angsana
- Golf courses, high-class restaurants, beach clubs
- International schools: HeadStart, British International School (within 25 minutes)
- Spa centers, sports clubs, European-level shops
Villa prices:
From 20 to 120 million baht. The cost depends on the proximity to the sea, the size of the plot and the level of finishing. Many projects are delivered fully furnished and with a management system.
Ideal for:
Purchase of a second residence, renting to a premium audience, a quiet family life.
2. Kamala - prestige with panoramic views
Atmosphere:
Kamala is a combination of privacy, nature and status. Artists, successful entrepreneurs and those who value panoramic villas overlooking the Andaman Sea like to settle here. The area is quiet, safe, respectable.
Beach:
A small cozy bay surrounded by hills, with turquoise water and soft sand. In the north of the beach there is an elite area with villas on the slopes.
Infrastructure:
- Nearby are elite projects: MontAzure, Twinpalms, Andara
- Club Cafe del Mar, restaurants with fine cuisine
- 15-20 minutes to Patong and central shopping centers
- International schools within 25-30 minutes drive
Villa prices:
From 30 to 200+ million baht. Here, villas with panoramic views and luxury hillside architecture prevail.
Ideal for:
Those who seek privacy, breathtaking sea views and investment attractiveness.
3. Rawai – practicality and a vibrant life in the south of the island
Atmosphere:
Rawai is a lively area in the south of Phuket with an active foreign community, many cafes, markets and easy access to the islands and beaches. This is the place for those who want to be “in the center of the action”, but without the tourist bustle of Patong.
Beach:
Rawai is more of a pier and promenade than a swimming beach, but there are great beaches nearby – Yanui, Naiharn, Ao Sen, as well as boats to the islands (Coral Island, Bon Island).
Infrastructure:
- Lots of cafes, shops, massage parlors
- International schools: Lighthouse, ISP (20–30 min)
- Medical centers, food markets, hypermarkets
- Active construction of new villas and condominiums
Villa prices:
From 10 to 40 million baht. Large selection of modern villas, often with private pools and gardens.
Ideal for:
Those looking for a practical area with an active life, good rental income and reasonable prices.
4. Nai Harn — silence, greenery and one of the best beaches on the island
Atmosphere:
Nai Harn is a cozy area surrounded by mountains and greenery. Families, freelancers and the yoga community live here. The atmosphere is intimate, relaxed, without tourist crowds.
Beach:
Nai Harn Beach is one of the cleanest and most beautiful on the island. Turquoise water, white sand, pine trees, a sheltered bay - ideal for a relaxing holiday, swimming and picnics.
Infrastructure:
- Cafes with organic food, yoga centers, art studios
- Nearby - a lake for jogging and walking
- Grocery stores, small markets
- 10 minutes to Rawai, 25 minutes to central shopping centers
Villa prices:
From 12 to 35 million baht. Cozy one- and two-story villas with pools, secluded courtyards and Thai-Bali style are often offered.
Ideal for:
Families with children, remote workers, those who seek privacy and closeness to nature.
Conclusion
Phuket offers areas for every taste - from the club atmosphere of Bang Tao to the creative and green Nai Harn.
Choose based on your goals:
- For a high-level of comfort and investment in the elite segment - Bang Tao and Kamala.
- For an active life and a reasonable budget - Rawai.
- For peace and privacy with nature - Nai Harn.
If you want to choose a villa in one of these areas, leave a request for viewing or get advice on profitability and management - contact us and we will find the best solution for you.